Why Billboards Still Work So Well in Accra
Visitors to the city of Accra are often taken aback by the numerous outdoor advertising signs everywhere. Someone humoursly put it that Accra is full of billboards and Mobile money kiosks. But why does billboard advertising work so well in Ghana? This article discusses why businesses in Ghana take billboard advertising very seriously.
Before we dive in, Platumum Platen is the leader in the product of outdoor advertising services in, including billboard printing and erection. Feel free to contact them to talk about your project anytime.
Billboards have been around for decades, yet in a world buzzing with digital ads, they’re still standing tall—especially in a city like Accra. Here, where traffic is heavy, streets are alive, and commercial districts are booming, billboards aren’t just surviving; they’re thriving.
They do not wait for someone to click. They stand boldly in public spaces, speaking to everyone who passes by. From the busy Kwame Nkrumah Interchange to the vibrant streets of Osu, billboards have become part of Accra’s visual heartbeat, helping brands make their mark in the most direct way possible.
1. They’re Impossible to Miss
In Accra, billboards aren’t tucked away. They’re front and centre—towering above the George Bush Highway, lining Liberation Road, and lighting up Airport City with eye-catching LED displays. Whether you’re a driver stuck in traffic or a pedestrian heading to the market, you can’t scroll past them, skip them, or mute them.
And they’re smartly placed, too. A billboard near your shop can literally point people to your door with a simple “Next Right” or “Turn at the Junction” message.
2. They’re Always On
Billboards in Accra work around the clock. Whether it’s 7 a.m. rush hour or midnight, your brand is still out there, being seen. And because people often take the same routes every day—say, from East Legon to the city centre—your ad keeps reinforcing your message over and over again. That kind of repetition sticks.
3. They Offer Big Impact for Less
Compared to TV ads, billboards in Accra can be surprisingly affordable when you think about how many eyes they reach daily. Their huge size means you can use bold visuals and simple messages that grab attention instantly. And with digital billboards popping up in key spots like 37 Military Hospital and Circle, you can get even more creative—think moving graphics, short videos, and timed promotions.
4. They Drive Conversion
Sometimes all it takes is one billboard to spark an impulse purchase. Maybe you see a juicy burger on a sign near the Accra Mall, and five minutes later, you’re placing an order. Today’s billboards can even carry QR codes or Instagram handles so people can connect with your brand instantly from their phone.
The Key to a Winning Billboard in Accra
Putting up a billboard isn’t just about finding a spot and sticking an ad on it. The real magic comes from knowing your audience, designing something that makes them look twice, and placing it where it’ll have the most impact.
In a city as busy and visually rich as Accra, your billboard must make your business conspicuous. Platinum Platen offers the best Billboard production in Accra to give you the best recognition.
